Taking my Tat Hat off for a second I entirely agree. I have no interest in collector items: I like toys and toys should have fun gimmicks so I should applaud these over £300 MP toys. These, however, look like Poundland KO's of Transformers. Send them back in time ten years and none of us would believe they are mainline TF toys!
In person the Megatron and Grimlock Scouts look VERY Action Mastery (especially Megatron to the extant it looks like a homage) so I need to stay away from all shops. The Bumblebee and Starscream less so.
Going by the one I have had a go with it feels clear this is an attempt to test the market for small characters with robot modes only. Megatron does not transform. He sits down. There is no pretence he turns into a tank with a head popping out or the like. He is a robot sitting down!