The guy who runs Kapow mentioned this during the panel he was on at TFN talking about selling toys. This sounds like good news for availability of Hasbro toys in general. I think this also applies to ID, as those two seem to work in tandem on stocking some stuff. They both said they'd been to Hasbro with other retailers for a chat about how Hasbro could better serve them, which seems to be having positive results.
The post mentions Star Wars and Marvel Legends, but it will encompass Transformers too going by what he said. Maybe TRU going has caused Hasbro to look properly at other channels for getting stock out.
Hasbro UK genuinely have time for UK collectors and to show it they've started a brand new mission to get the goods you want delivered to you through your favourite retailers! New lower pricing and excellent condition boxes all on hand.
We're starting with Star Wars today but tomorrow expect Marvel Legends old and new including some super hard to find figures like Green Goblin, Cyclops, Colossus and more!
Brand new Black Series including Bespin Han and Tobias Beckett are now ready along with the highly anticipated Infinity Gauntlet available right now, check them all out via the link - www.kapowtoys.co.uk/new-arrival.html
Infinity Gauntlet pre-order deposit customers and international customers your invoices will be with you this evening and your Gauntlet will be shipped asap when payment is received.
Get ready for good times guys, things are changing!
All well and good but I'd rather see Hasbro UK getting more of their products into the supermarket chain, ie where children and more casual adults will see them. It's mad how difficult it is to find mainline TF figures now.
That would come down to whether the supermarkets want them though; at least here small retailers are being listened to and treated properly. This could mean proper availability of things like the Blast Off/Repugnus/Counterpunch releases as well as proper stocks of waves that are hard to find. I understand these conversations also involved Hasbro being told the toys are currently too expensive, which they are apparently going to act on.
That would be good. There has been some shifting on that. POTP is cheaper than TR and going by RRP Cyberverse warriors are slightly cheaper than RID Warriors.
Hopefully we have walked back from the mad era of £25 deluxes (ie for TF5). They shouldn't be that price unless they have extra things (such as the Blast Off/Repugnus/Counterpunch) though they worked out at around £21 including shipping from America!
Ideally a situation where reasonably priced Transformers can be got easily online or in store is what I want to see. There shouldn't be the current situation of mad scrambles or importing just to get (for example) wave 1 main line stuff.
We're all but back to the point where the Generations line wasn't available in the UK (2010-2013ish)
I can see why: it's the part of the line not backed by TV or films and thus, in toy buyers minds, isn't worth selling, yet seems to sell OK when people do stock it at sensible levels. The UK's shelf space is too small to support 3 (4?) TF toylines at once: they couldn't support 2 in the early 2000s when Universe 1 wasn't sold here.
I also suspect TRUs very sudden demise has caught everyone by surprise and there's probably a quantity of POTP floating around which was intended for them and will end up B&M'd towards Christmas.
I had a really long chat with Andy from Kapow about this and he couldn't say too much due to an NDA he was forced to sign but the lowdown was;
POTP is the most expensive generations line in a long time for retailers hence why a lot aren't stocking it, Kapow make sod all on a deluxe and actually very little on something like Predaking. - Hasbro have had a much lower sell through rate of this line than any other.
its clear Hasbro don't really know what the UK market wants and their staff aren't great at spotting this. hence why they've been meeting with a lot of retailers and why the tweet above is relevant as that is what collector's want.
People generally like nice boxes over carded figures (hence the cybertron new deluxes and the recent boxes for repugnus etc) - People are more likely to pay the extra for a nice box and it makes you feel like the price point isn't as bad.
All being well, the next waves (cybertron trilogy) should come down in price £2-3
Interesting to hear POTP is more expensive. I will admit that puzzles me. The POTP deluxes I have seen in Smyths or Toys Galore were £17. TR deluxes seemed to be around £20-23 in Smyths, The Entertainer.
A long chat where Andy said little? Did you do all the talking lol?
Star action figures recently circulated something about having a meeting with Hasbro at SDCC too.
It's all very interesting though. An NDA implies contracts signed?
I do have to ask why do Hasbro care now, why not 8 years ago? And as others have said, I think the answer is the fall of TRU worldwide. Would they have cared if TRU were still going?
Could be change in management or could be that after a decade when the movies probably kept toy sales at acceptable levels without anyone at Hasbro UK having to do much, sales have fallen and now someone has to do something.
But yeah without TRU I imagine theres been a bit of a scramble and suddenly smaller retailers just became a whole lot more important to them.
Why is that worrying? I'd take that as a sign of a stronger connection direct to Hasbro. It's what they were talking about at TFN last year I think? Being able to have more say and the ability to order what they need?
Oh I see. Hmm. I think kapow know their apples, if there was a chance of that they wouldn't be doing it that way. I always thought it was a case of Hasbro having access to the stock, but the shops not wanting it.
So, just has a brief email conversation with Andy off of the Kapow. Chromia very much looks it's being skipped, they are trying to source alternate stock but nothing confirmed. Wave 2 is trickling out this week.