He is rather good. The colour scheme is a demented mixture of 1970's colours with modern digital-camo applications, but it actually works really well on that toy. Like this one actually. If there weren't several other expensive Transformers coming out in the same general period I would be quite tempted.
I daresay the price will drop on that fairly quickly. I can't see it being a big seller due to a combo of the price-point, kids not recognising it and other big ticket items being around which either are bigger (Metroplex) or have more stuff (MP Soundwave).