Ha! It's odd that because I've been buying so many 3rd-party figures recently, it didn't immediately occur to me how inflated that price is. Maybe there's only going to be a very limited run or something?
EDIT: I really shouldn't be making excuses for them. I'm sorry...
I'm glad you asked... Maybe you don't actually ever get to own them and can just view / manipulate them via Takara's new cloud storage medium. The massive over-pricing of digital media might explain the inflation you've seen in online stores.
With the new photos, Brawn has grown on me. The colours do evoke the cartoon appearance quite well. And it is a fantastic mould. It's far too over priced, but if this had made it out as part of the much cheaper GDO line I probably would have gotten it.
Prime looks really out of place using a mould that was designed for him. Bizarrely something like TFP Ultra Magnus repainted as Prime would have been better suited and as a bonus would have had a very G1 looking vehicle mode.
That is absolutely the most boring deco that mold has ever had. I get that the air foil was done in black to replicate his ion cannon, but good goddess does it look horrible in all modes. The white legs and crotch look horrible and garish, and he is painfully devoid of paint apps. Especially in truck mode. Pretty sure the foil is painted black, as I'm sure it's gangmolded to the red parts. And if that's the case, that is the worst waist of expensive paint apps I've ever seen.