Animated seems to yo-yo in price so much that I wonder if it will shelf-warm like no tomorrow if it stays at RRP for any significant length of time.
That is possible. The only animated in Woolworths (the Voyagers) shelfwarmed dreadfully until the 3 for 2 sale. Then they have gone as if they evaporated overnight. The same has been happening in Tesco - at full price they might sell one or two Voyagers in a fortnight, at the lower price they can shift a couple of cases in a day.
He's been that price since early in the year, though it was previously on their Gadget Shop website before moving to The Entertainer. I guess the powers-that-be thought they'd sell better on the latter.
I found Transformers in Home Bargains this afternoon, but they weren't Wreckage, they were Scorponok. Plus, they were the Japanese release. Even better, they were £2.99, not £3.99. (They were clearly from a solid case, so they could feasibly be priced differently from Wreckage.)