What are people views on IDW comics and their relationship with the current toyline?
There seems to be a degree of comics inspiring Hasbro, certainly for MTMTE in the last few years which is great, and now it seems to be expanding.
Thrilling 30 with Dark Cybertron made sense as a way to potentially boost comic sales, but required the quite sudden introduction of a variety of characters which were unlikely to have turned up otherwise. Not that I consider that a bad thing. How else would we have wound up with Scoop as a religious zealot?
I personally like the cross sell element, I loved how new characters would turn up in the Marvel UK comic and it's fun to see it back again.
But now with Combiner Wars we are taking the Marvel approach of chucking new toys into the centre of the upcoming story far more blatantly.
I have to say I'm confused as to its purpose, the thrilling 30 comic packs in were a nice bonus that may have made the toys seem a bit better value, but the main beneficiary must have been IDW.
In the 80s Marvel just in UK were selling hundreds of thousands of copies every week so introducing the newest toy made perfect sense to sell toys. But IDW are selling 10,000 of each issue, plus digital copies. Everyone seems to assume they are being sold mostly to adult Transformers fans who are probably going to buy a lot of whatever new toys get made. And even if no one buying the comics would have bought the new toys if they didn't appear, but now will, does 10000 extra toys sold worldwide make a big difference to the numbers?
Post by Andy Turnbull on Nov 22, 2014 17:29:18 GMT
I think there is merit in the idea but I would be concerned about the overall effectiveness of it and what the purpose of it is.
Is the fact that there are IDW comics in the toys going to sell the toys to the fanbase? I don't think so as they would probably be buying them already. Is the fact of the comics being with the toys going to drive new readers to the comics? Maybe, hard to tell given how little actual data about comic sales is available. It does add value and could differentiate between toys of a similar price point on the shelf so it has some value to Hasbro.
It could also mitigate the pain of a shit toy (Generations Tankorr) being received.
I have no objection to new characters being introduced into the comic. It didn't work because IDW were forced to introduce the new characters during a major story arc. If we look at Sky Byte's introduction a few months earlier, you get a sense of his character and how he interacts with the regular cast without distracting too much from the ongoing plot. Admittedly, it would have been boring if we'd been subjected to '[Generations toy] arrives on Cybertron and is shocked/delighted by what they discover' every month, but it would have worked better for a pack-in comic.
On a side note, Ratchet and Nurse Tankor need to have a discussion about their hands while performing surgery.