Post by Bogatan on Nov 13, 2014 15:36:24 GMT
What are people views on IDW comics and their relationship with the current toyline?
There seems to be a degree of comics inspiring Hasbro, certainly for MTMTE in the last few years which is great, and now it seems to be expanding.
Thrilling 30 with Dark Cybertron made sense as a way to potentially boost comic sales, but required the quite sudden introduction of a variety of characters which were unlikely to have turned up otherwise. Not that I consider that a bad thing. How else would we have wound up with Scoop as a religious zealot?
I personally like the cross sell element, I loved how new characters would turn up in the Marvel UK comic and it's fun to see it back again.
But now with Combiner Wars we are taking the Marvel approach of chucking new toys into the centre of the upcoming story far more blatantly.
I have to say I'm confused as to its purpose, the thrilling 30 comic packs in were a nice bonus that may have made the toys seem a bit better value, but the main beneficiary must have been IDW.
In the 80s Marvel just in UK were selling hundreds of thousands of copies every week so introducing the newest toy made perfect sense to sell toys. But IDW are selling 10,000 of each issue, plus digital copies. Everyone seems to assume they are being sold mostly to adult Transformers fans who are probably going to buy a lot of whatever new toys get made. And even if no one buying the comics would have bought the new toys if they didn't appear, but now will, does 10000 extra toys sold worldwide make a big difference to the numbers?
There seems to be a degree of comics inspiring Hasbro, certainly for MTMTE in the last few years which is great, and now it seems to be expanding.
Thrilling 30 with Dark Cybertron made sense as a way to potentially boost comic sales, but required the quite sudden introduction of a variety of characters which were unlikely to have turned up otherwise. Not that I consider that a bad thing. How else would we have wound up with Scoop as a religious zealot?
I personally like the cross sell element, I loved how new characters would turn up in the Marvel UK comic and it's fun to see it back again.
But now with Combiner Wars we are taking the Marvel approach of chucking new toys into the centre of the upcoming story far more blatantly.
I have to say I'm confused as to its purpose, the thrilling 30 comic packs in were a nice bonus that may have made the toys seem a bit better value, but the main beneficiary must have been IDW.
In the 80s Marvel just in UK were selling hundreds of thousands of copies every week so introducing the newest toy made perfect sense to sell toys. But IDW are selling 10,000 of each issue, plus digital copies. Everyone seems to assume they are being sold mostly to adult Transformers fans who are probably going to buy a lot of whatever new toys get made. And even if no one buying the comics would have bought the new toys if they didn't appear, but now will, does 10000 extra toys sold worldwide make a big difference to the numbers?
