My old CE's sub apparently switched to X-Men as #1 of the new one came through the letterbox today.
It looks and feels in-hand exactly like a trade. Same type of cover and interior stock. Nice design. It's not just a comic with a spine as they had a while ago. At £8 for what it is the title could do very well if distributed properly. It's the right price-point.
Alas, Panini are still sending their comics in paper envelopes with no backing. Somehow, this copy arrived intact! But on past form, the CE's always turned up bent/torn. That was fine as they were so cheap and were just 'reading copy' periodicals. But if folk subscribe to what is effectively a series of trades they'll lose subs rapidly when they turn up buggered.
I like Panini's new mix of formats. There are £3 titles aimed at newsstand. Chunky trade-style titles at £8 for newsstand, subs and online store sales. Focussing on Spider-Man, X-Men and big Marvel events is more likely to catch the attention of general folk.
The £10 bookazines have become a more regular thing to tie in to a relevant movie or TV show.
Pre-pandemic, Panini's approach really did need a shake-up. If the new approach flounders and dies at least they tried. I do wonder if the market is still there. We shall see over the course of the year, I imagine.